H&M, operated by AlShaya Group in the GCC, recently launched a noteworthy campaign featuring mid-tier and macro influencers to promote their new Ramadan collection. What sets this campaign apart is the seamless integration between the collection’s styling and the environment in which the content is created.
H&M’s careful selection of talent, with their strong expertise in fashion, contributed significantly to the campaign’s success and positive audience engagement.
Most of the influencers featured in the campaign displayed a smooth transition between outfits from the new collection, utilizing subtle backgrounds that brought the collection to life. In particular, Dana Al Tuwarish’s video, showcasing outfits from her own wardrobe, stood out as one of the main talents of the campaign.
https://www.instagram.com/p/CpdBXlhjWD-/
Rawan Fahmii, a popular TikTok fashion influencer and trendsetter, recently showcased two stunning looks from H&M’s Ramadan collection. She expertly paired the outfits with a music track from TikTok’s extensive library, creating seamless transitions between the different looks.
Rawan’s ability to create engaging and visually appealing content has made her a go-to influencer for fashion brands on TikTok. Her use of H&M’s Ramadan collection in her content further solidifies the brand’s reputation for quality and style within the fashion community.
With her significant following on TikTok, Rawan’s promotion of the collection is sure to drive increased interest and engagement from audiences across the platform.
H&M’s collaboration with a diverse group of influencers in the GCC region resulted in strong brand engagement during Ramadan, while maintaining a conservative approach to content creation. However, there is potential for the campaign to have an even greater impact, with a more robust and creative idea that aligns with a relevant purpose during Ramadan. This could further drive awareness of the new Ramadan collection and enable positive participation in a cause or message during the holy month.
