TikTok has become a breeding ground for creativity, and effects have quickly become a cornerstone to the TikTok experience. Since the launch of Effect House beta last year, thousands of effect creators have brought joy, showcased incredible creativity, and inspired trends across TikTok with imaginative, explosively popular, and truly unique creations.
The ever-growing and vibrant Effect House community is home to countless talented creative minds, and in this article, we are highlighting a few of them.
@lauragouillon – An AR creator who has made over 100 effects on TikTok, including the “My Love Life Tarot” effect that has been used in 1.5 million videos. In total, her effects have garnered over 11.4 billion views worldwide.
@bykasai – With a background in computer science and a passion for game development, Kasai creates games and immersive experiences for the TikTok community.
@eddyin3d – With over a decade of experience as a 3D motion designer, Eddy is known on TikTok for his dynamic and advanced multi-dimensional effects, like his viral “Tiny Bee” effect, which has been used in more than 558K videos.
When Tiktok spoke to @bykasai to get some insights into his experience with Effects his replies were:
“Since I was young, I’ve always loved creating games and seeing people enjoy the games I’ve made. With Effect House, I’m able to create gamified experiences and incorporate my creativity and uniqueness into my effects for the TikTok community.”
“My biggest enjoyment in creating effects is that I get to see the TikTok community have fun with them and interact with them in many different ways.
My effects have been viewed hundreds of millions of times, and the effects I’ve made have been loved and appreciated by many members of the community. The Effect House IDE has also been a blessing as it’s easy to understand and beautifully designed. I’m also very thankful for our community on Discord. I’ve also met many fellow creators, friends, and collaborators under the facilitation of the Community Managers who are always ready to help.”
“The response from the TikTok community has been overwhelmingly positive. It brings me great joy to know that users enjoy my effects, as I’ll often see their videos with my effects on my For You feed or they’d leave a nice comment on one of my videos.”
In conclusion, TikTok’s Effect House community is a hub for creative geniuses, where they can express themselves, showcase their talents, and create immersive experiences for the TikTok community. The community is filled with supportive members, and the response to the effects has been overwhelmingly positive. The TikTok experience would not be complete without the incredible effects that add an extra layer of magic to the platform.
We believe that Effects creates a myriad opportunity for brands across the middle east and the gulf region to engage on a stronger level with the ever-evolving community on Tiktok by customizing similar gamification or Effects experiences where their target audience can express themselves relevantly.
It’s also the responsibility of the Influencer marketing agencies to consult their brand clients and suggest successful strategies when they are planning their next Tiktok campaigns.
